Most organizations focus only on analyzing internal information, but leave out key information found in social media.
Social media (for example, Twitter and Facebook) provides lots of structured information related to comments, such as the place where the comment was posted, gender, and age of the person, etc. It also provides unstructured information (the comment itself) which could be key at the time of making a decision.
TechBI has experience in implementing Social Intelligence projects allowing us to make a rich analysis about people’s comments on social media in reference to particular topics.
Such implementations allow organizations to be pro-active in terms of customer’s needs, and to make quick decisions that customers demand.
Listed below are some application areas:
- Analysis of suggestions and recommendations
- Public opinion monitoring
- Customer service
- Tracking customer preferences
- Continuous improvement
- Fraud detection
- E-mails analysis
- Spam filtering
- Crime detections trough social media.